Power Book II: Ghost | STARZ
Season 3 upped the ante in every way possible— with higher stakes, elevated visuals & storylines, and an unhinged social strategy.
Our team kicked off the season knowing we had to level up our social game, but we quickly ripped up the rule book and went full Ghost mode for the fans.
We dropped dramatic and/or comedic one-liners that resonated with viewers to elicit quick, emotional responses. We infused more of an “insider" tone of voice in our copy, leaning into NY lingo, driving with humor, and including questions for fans to sound off in the comments.
Beyond anticipating moments we knew would pop off on TW, IG, and TikTok, we stayed close with our ears on the ground listening to our audiences reactions and letting them be the driving force for the bulk of our reactive content. We rallied the cast all season long— enlisting them to lead our live watch party event in NYC, collab posting with them whenever possible, engaging with them in the comment section, and sharing BTS. If there’s one thing we know for certain, it’s this: Power fans love to troll. So we trolled right back, fueling their fire and leaving them wondering who was running this account.
Role: Social Strategist, Creative Producer, Copywriter
Platforms: Instagram, Twitter, TikTok, Facebook
Selena + Chef Season 4 | HBO Max
Selena Gomez brushes up on her cooking skills with the help of professional chefs.
Our team worked on Selena + Chef Season 2 and the HBO Max team came back for Season 3 and 4. I was brought on to the project during Season 3 while I was a coordinator, and helped formulate the social campaign structure with the help of a senior strategist. When I was promoted to strategist in 2022, I led the Season 4 campaign while working with and supervising a coordinator.
Role: Social Strategist, Creative Producer, Copywriter
Platforms: Instagram, Twitter, TikTok, Facebook
Becoming Elizabeth | STARZ
The story of young Elizabeth Tudor, an orphaned teenager who became embroiled in the political and sexual politics of the English court.
After establishing a strong relationship with STARZ for over two years, we were asked to pitch for Anya Reiss’s new series, Becoming Elizabeth. I led the creative social deck at the end of 2021 as a coordinator. After I was promoted, I led the pitch at the beginning of 2022 and won the account. Before kickoff, I helped onboard a new coordinator and supervised her throughout the campaign.
Role: Social Strategist, Creative Producer, Copywriter, Community Manager
Platforms: Instagram, Twitter, Facebook
Better Nate Than Ever | Disney+
Thirteen year old Nate Foster fantasizes about becoming a Broadway star. When his parents leave town, he and his friends decide to make Nate a star.
The Disney+ team approached us to pitch on a coming of age film with a star studded cast including Lisa Kudrow and Joshua Bassett. I led the creative social deck, pitch, and won the account. I worked closely with a coordinator on this project and loved reliving the good ole’ theater glory days!
Role: Social Strategist, Creative Producer, Copywriter, Community Manager
Platforms: Instagram, Twitter, Facebook
Addams Family 2 | UAR
In an attempt to grow closer as a family, Gomez, Morticia, and the rest of the Addams clan embark on an adventurous road trip across America.
My proudest achievement while working as a coordinator was working directly with our Creative Lead during the Addams Family White Space campaign (interim between The Addams Family, 2019, and The Addams Family 2, 2021) and winning the Addams Family 2 account. During the entirety of these campaigns I helped spearhead creative ideation + execution, team management, community management, and client communications. This was also my first experience seeing some of my script writing (for talent and social assets) come to fruition. During this time, I welcomed a new strategist to the team and helped train him.
Role: Social Strategist, Creative Producer, Copywriter, Community Manager
Platforms: Instagram, Twitter, TikTok, Facebook